The most recent report of digital ITRACRACKING, prepared by Guarumo and Ecoanaliticspresents a balance of social networks of the main presidential candidates of Colombia.
The study measured followers, levels of interaction and expense in digital guidelinerevealing who concentrate attention and resources on the most influential platforms.
(Besides: Corruption in Risk Management: They denounce empties and incomplete information).
Daniel Quintero
JAIVER NIETO ÁLVAREZ / THE TIME
In this network, the former mayor of Medellín, Daniel Quintero, is consolidated as the most active figure and with greater public response. According to the report, he registered 1,972,141 interactions, exceeding the rest of applicants.
Although Claudia López is the figure with more followers (1.32 million), her level of interaction was lower than that of Quintero. On this platform, publications with direct political and confrontation content generated the public’s greatest responses.
(Besides: They warn ‘electoral risk’ in 104 municipalities in the country: where are there more alerts?).
Ranking of followers on Facebook:
1. Claudia López: 1’323.034
2. Vicky Dávila: 1.’028.976
3. Daniel Quintero: 791,167
4. Sergio Fajardo: 786,881
5. María Fernanda Cabal: 520,907
X
Iván Cepeda
Diego Santacruz / El Tiempo
The X network, traditionally the most political, is led in interactions by Iván Cepeda, with 2’599.095 answers between comments, ‘Like’ and shared. Cepeda remains among the most active profiles in legislative debates and direct confrontation with other leaders, which drives their scope. In this social network, key in the political debate, Vicky Dávila has the greatest number of followers:
(Also read: They warn ‘electoral risk’ in 104 municipalities in the country: where are there more alerts?).
Ranking of followers in X:
1. Vicky Dávila: 4’074.954
2. Claudia López: 2’833.560
3. Enrique Peñalosa: 2’016.771
4. Iván Cepeda: 1’938.481
5. Sergio Fajardo: 1’705.403
Abelardo de la Espriella
Private archive
On Instagram, an image -centered network and audiovisual format, the lawyer Abelardo de la Espriella widely leads the number of interactions with 719,537 answers. His communicative style and personal publications position it above traditional political figures. Although Vicky Dávila and Claudia López have more followers, their response levels were lower.
(Also read: Procuraduría and Editorial Casa El Tiempo launch Marathon Electoral).
Ranking of followers on Instagram:
1. Vicky Dávila: 1’484.413
2. Claudia López: 998,759
3. Abelardo de la Espriella: 716.284
4. María Fernanda Cabal: 377,469
5. Daniel Quintero: 367.009
Pinzón and Uribe Londoño lead the investment in digital guideline
According to the official data of the report, the five candidates with the highest advertising expenditure on networks are:
1. Juan Carlos Pinzón: $ 273’331.526
2. Miguel Uribe Londoño: $ 202’750.504
3. Vicky Dávila: $ 97’538.039
4. Mauricio Cárdenas: $ 79’736.562
5. Mauricio Lizcano: $ 72’195.647
It is worth mentioning that these figures correspond to investment in paid guideline within Facebook and Instagram.
Portfolio
