Before an audience of collaborators, business partners and clients, Popular Digital Services and its trademark BLUE they celebrated 10 years of operations, highlighting the milestone of reaching more than 850 million transactions, in addition to its leadership in the national market for accepting payments with cards, mobile wallets and digital solutions.
“It is a considerable number and it is a number that we are extremely proud of, and that exceeds any expectations we had at the beginning of starting this project,” commented Eugene A. Rault Grullón, executive vice president of Services Digital Popular.
In this decade, the subsidiary of Cluster Popular has recorded, through its different platforms, a turnover volume exceeding 2,000 billion pesos, mainly in the trade retail, corporate segment and tourism.
During this period, the company’s strategy has focused on establishing a direct relationship between shops and the cardholdersbased on the innovationsecurity and service.
In addition, BLUE has democratized the way companies process payments electronics, with more than 40,000 establishments affiliates throughout the country.
BLUE and the milestones of a digital revolution
Before an audience of collaborators, business partners and clients of BLUERault Grullón highlighted the achievements in innovation and growth that this company has achieved in that period of time, milestones that have evolved the market of the payments digital in the country.
Among the innovations presented in this first decade of institutional life, the executive vice president of Services Digital Popular highlighted various milestones, starting with the launch of integrated terminals to shopsNFC technology for payments contactless and E-commerce BLUE.
“We can say that today the market Dominican is one of the most advanced in matters of payments level regional. We have already achieved certain milestones such as NFC in 2016. I think we were the first country in Latin America to have that technology; we also have the app BLUEwhich allows you not only to manage your business, but also to accept payments from the same phone and that is also a milestone regionalin addition to others,” highlighted the executive.
During his speech, he also stressed that the company also offered its members a tool of great value, such as app BLUEwhich integrates several products into a single platform and allows users shops concentrate all your management payments on your mobile device.
Furthermore, he commented on how BLUE innovated in market national by integrating Shopify, launching the Payments Link, offering the Dynamic Currency Conversion Service and introducing payments instant with QR Code and authentication of cardholders.
At this time, according to Rault Grullón, BLUE has also developed a gangway of payments advanced, with cutting-edge tools such as the data vault to protect sensitive customer information. Additionally, it incorporated the pay PayPal for online sales, facilitating secure transactions.
An exchange on the transformation of the digital and financial ecosystem
As part of the celebration of its tenth anniversary, Services Digital Popular held the panel “Trade electronic: innovation and growth in the digital ecosystem”, an activity in which emerging trends and challenges faced by economies in their transition to the trade digital.
“I think we still have a lot of potential in the trade electronic in the Dominican Republic and that is a little of what this event is about,” explained the executive vice president of Services Digital Popular.
“This is not only a celebration of an anniversary, but it is also a conference on how the shops In the Dominican Republic they can take advantage of the trade electronic to boost their sales and reach customers a little further than what they are currently reaching,” he added.
Among the panelists, the following stood out:
- Patty Yunén, from Google Advertising.
- Roberta Isfer, from Visa.
- Marcelo Galíndez, from Mercado Pago.
- Sebastián Ferrara, from Centro Cuesta Nacional.
- Stefany Bello, from Mastercard.
These guests offered different perspectives on how technologies of pay They are transforming business relationships and consumer expectations.
The day included the participation of the renowned lecturer J.J. Delgado, who gave the talk titled “Digital business, emotion in the age of the click.”
In this presentation, Delgado shared his vision on how companies can connect emotionally with consumers in an increasingly digital and competitive environment, highlighting the importance of experience of the customer in it trade electronic.
“He market of pay It’s going very fast, ridiculously fast worldwide, but we are trying to get ahead of our customers’ needs, to always be there for what they need,” said Rault Grullón.
