Played by the environment: Ecology and sustainability at Lollapalooza 2022
Caring for the environment is a task in which we all must be involved. Every little action can help or harm the planet. As a result of this, and continuing with its look to raise awareness of the battle with global warming and show itself as a sustainable brand, this 2022 nature first came to lollapalooza as an official sponsor of the most important music festival in the world.
And within the main themes of their participation, it was Sustainability, with a variety of activities for the attendees. For example, activities were carried out such as singing at the brand’s stand, where as the decibel meter rose, donations of trees were made for the Reforest Foundation.
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