Within the framework of the celebration of International Women’s Day, the consultancy firm Focus Market carried out an investigation to find out how the national market is in relation to pink tax.
The pink taxor also known as pink taxis a concept that refers to the implicit extra that women pay for some products similar or equal to those consumed by men.
The term pink tax who comes from the United States, shows today how even in these aspects women do not have the same conditions of equality or equity in relation to men.
According to the consultant’s study, in Argentina women pay more than men for at least 8 products, even in some the difference reaches 12%.
The investigation showed that of 14 products analyzed, 8 present price differences between the feminine and masculine lines, while 4 have the same value, and the rest have a lower price in the feminine line.
For example, an 80 ml children’s cologne for boys has a value of $485, while for girls it costs $522, that is, 8% more. For its part, in perfumes for adults there is a difference of up to 20% more for women.
Another of the products analyzed were shavers, which in their male version are 11% cheaper than the female line, when the product has the same functionality.
What Focus Market says about the pink tax
In principle, the consultant details that in the last year the difference in prices for some feminine and masculine products it increased by 1%, since in 2021 the average was 11%.
However, the fact that today there are products without adjustments in the rates that years ago presented a difference, is a great advance, as expressed by Damián Di Pace, director of Focus Market.
“We have seen improvements in some segments, such as deodorants, or in cosmetic companies. In the latter, there was an equality with campaigns promoting it”.
In addition, the analyst added: “The market is gradually and slowly resolving the differential, but moving towards a greater balance in the phenomenon in the local market.”
