Entrepreneurs highlighted the exponential growth of their income.
Tourism Summit in Santa Marta.
Courtesy.
The Colombian hotel and tourist association reported that During the end of the year and January 2025, he consolidated Santa Marta as one of the most relevant tourist destinations in Colombia.
According to the guild, plus 250,000 tourists visited the city, which marked remarkable economic growth and a 95 % hotel occupancy during the Puente de Reyes Magi.
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President Gustavo Petro reacted to these figures highlighting the tourist and cultural potentialities of the capital of the department of Magdalena.
“Santa Marta goes to the avant -garde of international tourism. It has what. Drinking water is missingand desalination is the solution, ”said the Colombian president.
In another message, Petro stressed that “Santa Marta will be a jewel of Latin American tourism” After the Minister of Industry and Commerce, Luis Carlos Reyes, announced the construction of six tourist docks for the city.
Historical figures
The performance of the tourism sector exceeded expectations and reaffirmed the growing attraction of Santa Marta for tourists, both national and international.
The high influx of visitors also promoted the formal supply of accommodation and the use of digital platforms, benefiting hotels, hostels and various local businesses such as quiles of boats,
“The season was really very good, although it started a little late; We are accustomed to starting in the first days of December. This time it started after mid -Decemberbut the advantage is that it has extended until the end of January, ”said Isabella Rodríguez, general manager of Colombia Luxury Travel, a company specialized in the rental of boats in Santa Marta, Cartagena and San Andrés, which also provides services in lease properties temporary.
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The businesswoman added that “we have always distinguished ourselves by offering a 100 % guaranteed and reliable service. We are a legally constituted company, we have the National Tourism Registry and all our documents are up to date, as well as the majority of company here. That is why they trust Santa Marta. ”
It is worth mentioning that in addition to the months of December and January, Other key periods for tourism in Santa Marta include Holy Week and the months of June, July and August, due to the constant flow of tourists interested in exploring the beaches of Tayrona Park and other attractions of the region.
Source: Integrated information system
