The ways to celebrate the festivities of the Day of the Creole Song and Halloweenon October 31, will be different this year as a result of the pandemic and sales on this date will decline. This was estimated by the Lima Chamber of Commerce (CCL).
Proof of this is that the average consumption ticket per person for these celebrations was previously S/ 250, but now it will be less than S/ 180, according to the president of the CCL Retail and Distribution Guild, Leslie Passalacqua.
In addition, he pointed out that there will no longer be contests for Halloween either Day of the Creole song in the malls, but each brand will do it through their social networks.
“The traditional will not happen, but virtual contests with prizes will be held. For this date it is only to give a boost to what was already achieved in October, where sales will close at 40% compared to the same month last year, ”he specified.
On the other hand, Jorge Ochoa, president of the Small Business Association of the CCL, explained that the levels of purchase of costumes or accessories such as masks will only reach 10% compared to last year.
“If someone had the idea of throwing a party at their house, they will look for the products on the Internet. And in Creole music there are some that will join the virtual shows that are already being promoted, ”she advanced.
THERE WILL BE SAVINGS
For Arnaldo Aguirre, general manager of Marketeros de Alquiler, the Day of the Creole song it will be a great opportunity to gain more market share.
“In the Halloween segment we had adults or young people who went to parties or other fun activities, but the only thing that will remain is the memory. While the children will not be able to go out to collect candy. This will give rise to virtual concerts of Creole music, ”she said.
Keep in mind
-Passalacqua mentioned that the consumption of alcoholic beverages, restaurants and clothing stores will be the most affected in their sales by the new ways of celebrating October 31.
