In 2021, around 50% of companies have opted for migration to the cloud as a fundamental tool to carry out digital transformation in their businesses.
The case of the music industry has not been the exception. However, despite using well-known solutions, they do not manage to be very well positioned and users do not take advantage of all the features and ranges of possibilities that they can achieve with them.
In Peru, the role of this technology in the business environment is almost essential for a large number of businesses that are being reactivated and that rely on this tool to make their data management processes something simpler and above all profitable for the organization as a whole.
IBM Peru decided to position its cloud services among its business partners to highlight all its business advantages and increase its usability in Peruvian companies. To do this, together with the MarketLogic agency, they managed to identify an opportunity to communicate it.
Through the IBM Cloud Rocks program, Peruvian companies were able to improve their knowledge and skills to develop an innovative solution and become the most prominent brands in the market. At each stage of the program, they sought to relate the attributes of the music cloud and make it part of their day to day, according to the aforementioned marketing agency.
According to the technology company, an 86% active participation of business partners was achieved and 14 were selected so that, together with the IBM Client Center, they can continue developing and / or updating their innovative projects.
IBM claims that the program managed to inspire dozens of companies to use and take advantage of the benefits of the cloud to create the next technological hits on the market.
