"Peru at full speed": They criticize the slogan of José Jerí's government

Early this Tuesday, December 30, the distinctive phrase that institutions must use from now on was made official. “Peru at full speed” is the slogan that caused surprise among the population.

Many citizens believe that this phrase is far from the achievements of the former congressman, especially in matters of citizen security.

During a trip in Colombia, a little boy went down to relieve himself and seconds later a truck crushed the car his family was in. SENSITIVE IMAGES.

Other political personalities joined these questions. Such is the case of the diplomat and former ambassador César Pareja.

“I don’t think Peru can go “full steam ahead” with the record of 16 annual holidays and the month of December 2025 in which there have practically been more holidays than work days… it’s just a phrase without content…” he wrote on Twitter.

I do not believe that Peru can go “full steam ahead” with the record of 16 annual holidays and the month of December 2025 in which there have practically been more holidays than work days… it is just a phrase without content….

— Carlos Pareo (@embajador50) December 31, 2025

Meanwhile, former congressman Juan Sheput pointed out: “With the government’s motto ‘Peru at full speed’ the same thing will happen as with the already famous ‘Lima world power’. The shot will backfire.”

For his part, the publicist and founder of the Candy Store advertising agency, Gonzalo Figari, analyzed the Government’s recent communication strategy and maintained that although it is possible to do political marketing even when there are no visible results, this is not necessarily the most advisable. In his opinion, the campaign would seek to convey the idea of movement and action, rather than show real achievements. “It gives the impression that what they want is for it to be seen that they are mobilizing,” he said.

The publicist also warned of a generational reading in the strategy, considering that the president belongs to a millennial generation and that there would be an attempt to take advantage of elements of digital and viral culture, such as the imitation that circulates on social networks. However, he specified that this is a phenomenon created by the imitator and not by the president himself. “It is an example of how imitation ate the character,” he said.

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