PedidosYa signed an agreement with Peñarol and Nacional: there will be discounts in the app and raffles for fans

“As a company of Uruguayan origin, at PedidosYa we are proud to be the official sponsor of Nacional and Peñarol, a new way of being present in all moments of enjoyment for our users. We already made this commitment a few years ago with the Uruguayan National Team and we demonstrated it with the successful campaign we launched together with Federico Valverde. Now we are expanding it to local soccer since it is a fundamental part of the national identity and we could not be absent” said Juan Muxi, Managing Director of PedidosYa Uruguay.

For the fans of Peñarol and Nacional, this sponsorship will give them the possibility of accessing special discounts for members of both clubs, raffles for tickets, meetings between fans and players, activations on the field, among others. In addition, PedidosYa will have a brand presence in various digital and face-to-face instances of both Nacional and Peñarol.

“This agreement is about the consolidation of a link that takes months of work by the Marketing areas of PedidosYa and Nacional and aims to fully exploit the digital strategy of our institution through the different verticals offered by the platform. For Nacional it is important that internationally recognized brands continue to invest in the biggest team in Uruguayan soccer. We are confident that together we will carry out many actions aimed at our members and fans throughout the country, such as the distribution of the poster of the Uruguayan Champion through the app”, said José Fuentes, president of the National Football Club.

For his part, Ignacio Ruglio, president of Peñarol, highlighted the agreement reached with PedidosYa: “for the club it is important to continue generating alliances with leading companies of international recognition. We share origin, values ​​and even Valverde, a star born in our house. He is a big bet and different from that of PedidosYa, he is not a regular shirt sponsor but rather they are opening doors to the search for new income directly through digital platforms ”.