Guadalajara, Jalisco. The tequila drinking in the United States it continues to rise. Even during the pandemic In 2020 and 2021, exports to that country registered growth compared to the years prior to the spread of the pandemic. Covid-19.
According to statistics from the Tequila Regulatory Council (CRT), in 2020 -year of the global health crisis-, the export of tequila to the United States grew 24.4% compared to 2019; while, in 2021 the growth was 13.3% compared to the previous year.
During the first two months of this 2022, the export of tequila to the American Union grew 38% compared to the same period last year, going from 36 million liters in the period January-February 2021 to 49.6 million liters in the first semester of this year.
However, some entrepreneurs in the sector report growth of up to 80% compared to the start of last year, as Alberto Partida Hermosillo, responsible for Quality Assurance of the Cava de Oro company, refers.
“Exports to the United States have increased by up to 80% so far this year, although the national market is also looking for more tequila,” said the businessman interviewed in the framework of the celebrations for National Tequila Day.
For his part, the president of the National Chamber of the Tequila Industry (CNIT), Luis Fernando Félix Fernández, said that “the United States is the country where tequila is sold the most, it is even sold more than in Mexico; almost 85% of the export goes to the United States”.
He explained that it was precisely during the pandemic when the consumption of the most representative drink in Mexico had the greatest growth due to confinement, since people bought tequila to consume it at home.
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The national leader of the sector drew attention to the category of tequila that has had the greatest growth in the North American market.
“The brands with the highest value are the ones that are growing the most… I just received a report from the United States and the category that is growing the most in the entire spirits industry is Luxury, which are bottles that are sold for more than 50 dollars. That segment grew by more than 40%,” said Félix Fernández.
