According to the Visa datathe small shops in Paris They recorded a 26% increase in the Sales to Visa cardholders during the first weekend of the Olympic Gamescompared to the previous year.
“Our latest data shows a significant increase in spending by Visa cardholders over the opening weekend,” said Charlotte Hogg, CEO of Visa Europe.
Visa, which is one of the corporate sponsors of the Olympics, said its U.S. cardholders accounted for the majority of foreign Olympic-related spending, with spending up 29% from a year earlier.
The Olympics have also led to a big increase in spending by Brazilian and Japanese Visa cardholders, according to a report first published late on Tuesday.
