At the end of October, the Government officially launched its program now 30 to encourage the purchase of televisions with 4k technology, cell phones, air conditioning, refrigerators, and washing machines, which, in turn, would promote sales in the commercial and home appliance sectors.
Although it has only been a few weeks since the launch of the Programapparently, this has not given the expected results, because although sales improved a little, the now 30 It hasn’t quite gotten off the ground.
The Association of Argentine Electronics Terminal Factories (AFARTE) specified that, with the now 30, there was a rebound in sales during October, in relation to the previous months; nevertheless, this trend was also marked by Cyber Monday, which took place between October 31 and November 2.
In particular, there was an increase in the purchase of televisions, within the framework of the Qatar World Cup that is about to start, and of air conditioning, since, with the increase in temperature due to the change of season, the consumption of these increases products.
However, Fabio Tarrío, trade director of the CAME (Argentine Confederation of Medium Enterprises), said: “Unfortunately, it is a good idea that is not giving the expected results.”
This is due to two factors: the financing limit of $200,000 for the purchase of the products and the interest rate of 48% that is paid in installments; which means that, in the end, consumers pay up to 100% more than the value per purchase.
This, in turn, ends up exhausting the maximum number of credit cards, and “Banks do not want to run the risk of financing consumers beyond what their demonstrable income allows”Tarrío explained, which makes the program really unfavorable for consumers.
How long does the program run
As announced by the Government, the program It will be in force until December 22, or “until a limit for the set of operations of $100,000 million is exceeded.”
However, this could be extended until January 19, according to the level of sales and reception that it has in consumers, which according to current indicators would not happen.
