Iván Evair Saldaña
La Jornada Newspaper
Wednesday, December 10, 2025, p. 13
Through one of his companies, Ricardo Salinas Pliego sought to exclusively register and exploit the word “Aztec” for journalistic use, but faced refusal from the National Copyright Institute (Indautor), judicial setbacks and, finally, the definitive rejection of the Supreme Court of Justice.
Last weekend, the Minister President, Hugo Aguilar, rejected Tv Azteca’s request for the highest court to review an amparo on the case, concluding that it only raised issues of legality and not a constitutional issue, an essential requirement for its analysis.
With the rejection, the refusal of the television station to register the word “Aztec” was definitively confirmed because there is no other means of challenge.
“The appellant is informed that there is no means of challenge against the order that rejects the appeal for review in direct amparo, so this determination is subject to status by ministry of law,” the agreement states.
The case began when the television station requested the registration of reservation of rights for the word “Aztec” for the purposes of journalistic dissemination in digital media, but the Indautor denied it. The refusal was confirmed by the chamber specialized in intellectual property of the Federal Court of Administrative Justice, in a nullity trial promoted by the company.
Later, Tv Azteca filed a direct amparo in which it alleged, among other issues, that the ruling violated its rights and that the authority did not analyze whether the legal requirements of article 188 of the Federal Copyright Law were met and that it misinterpreted that rule.
However, the fourth collegiate court on administrative matters of the first circuit denied federal protection, considering that the term “Aztec” is a demonym, that is, a word that describes origin or provenance, so it cannot be registered as a reservation of rights.
On November 27, the company presented an appeal for review before the Court, which was dismissed the next day.
