In a 2026 marked by events such as the Soccer World Cup and the renegotiation of the T-MEC, Jorge de Lara is confident that there will be demand for financing from companies in an optimistic scenario.
Mexico has proven to be a super resilient country, it is a country of entrepreneurs; then there will be investment and a need for financing before the renegotiation
Jorge de Lara, new president of Clara.
Jorge de Lara added that although the demand for credit will have a mixed behavior, that is, there will be those who ask for money before the World Cup and those who will do so until the T-MEC is renegotiated, there will be a significant percentage being financed in the first months of the year.
“Mexico is a country that is very forward-thinking, very entrepreneurial and very resilient; we know how to live with these uncertainties,” he said.
In 2025, Clara received financing and capitalization rounds for more than $150 million, which the firm assures is a vote of confidence from investors in the business model.
Jorge de Lara assured that after receiving this money, the aim is to increase the number of clients while offering more solutions to companies, also promoting financial inclusion.
Since Clara’s birth in 2021, the firm has worked with more than 30,000 Latin American companies, helping them in the digitalization and efficiency of their financial management.
Who is Jorge de Lara, new president of Clara México?
Jorge de Lara has more than two decades of experience leading growth, innovation and business development strategies. Before joining Clara, he worked at American Express serving Mexico and Latin America.
He also worked at Aeroméxico leading commercial and product strategies.
“There is no person in the world who has leadership experience more relevant to Clara than Jorge has,” said Gerry Giacoman, CEO and co-founder of Clara. “As president for Mexico, Jorge plays a transversal role that includes the responsibility of leading the growth and acquisition strategy in the Mexican market, where the company was born before beginning its regional growth.”
