The new limited edition Bon Yurt “Bon Yurt Jumbo” arrives, which reaches more than 100,000 neighborhood stores and in large chains throughout the country.
News Colombia.
In Colombia, up to four Bon Yurts are sold per second and thanks to the new Jumbo chocolate topping, growth of 6% is projected for the alpine brand.
Compañía Nacional de Chocolates together with Alpina, two of
the most beloved companies in the country, continue to captivate hundreds of consumers with the
Bon Yurt Jumbo’s unique blend.
This alliance with Alpina is key to surprising young people and, above all, inviting
new generations to mix more.
Encouraging consumers to connect with new ideas, explore, share their talents, hobbies, passions and live without fear.
“Chocolates Jumbo continues to demonstrate its power as a brand, creating experiences
powerful,” they say.
“This co-creation with Bon Yurt is a milestone: two iconic brands come together to captivate
to the young audience. We are excited that the values of Jumbo and Bon Yurt are coming together to
make them more and more current in the market and expand by creating new points of
contact with our consumer”, they indicated.
Regina Malo, Marketing Director of the National Chocolate Company, said it is a powerful alliance.
The new Bon Yurt topping wants to send a message as simple as
powerful, capable of transcending generations and making us look towards a future with thousands of
odds.
We can remember that Bon Yurt from alpine already has several collaborations with different brands, Colombians are always waiting for a new collaboration.
This is “a brutally powerful combination where you can blend our milk chocolate coated peanuts with the rich flavor of Alpina’s dairy based beverage. Do not stand without trying it!”
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