NY.– The shares of the Netflix platform fell more than 9% this Thursday after a report was released that reported the failure of its operation to offer its service at a lower price in exchange for accepting a significant dose of advertisements.
Netflix launched in November an offer to access its content with a star price of $6.99 in the United States, but it had the drawback of having its programming interrupted from time to time due to advertising claims, with 4-5 minutes of ads per hour. .
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As published today by Digiday, specialized in digital content, Netflix has offered several of its advertisers who joined this project “Basic with ads” -those who had paid but not yet aired their advertising- to get their money back.
Many of them, however, have preferred to reinvest that money in Netflix for the 2023 campaign, since the end of the fiscal year would cause accounting problems in the event of returns.
The “Basic with ads” plan is available in 12 countries so far -including Mexico and Brazil- and is the cheapest offered by the leading streaming platform.
