National Holidays: 4 tips to boost and make your business profitable

The National Holidays It is considered one of the most important dates at the national level, due to the great patriotic fervor that includes its celebration. This period is also contemplated significantly within the calendar of business, since it represents one of the most popular milestones and commercial campaigns of the year. During July, thanks to the holidays, the payment of the perks and the great commercial demand results in a prosperous panorama in the business sector, in which consumption and the search for various services increase exponentially.

“Since this year marks the bicentennial of Peru, the National Holidays cannot fail to be one of the most special dates at the national level during this 2022. The business sector improves its outlook, since July represents an increase in purchasing power in thousands of Peruvians, who plan to enjoy the holidays, generating greater consumption in the market” says Víctor Manuel Aurazo, Product Manager of Peru Factura, a Digiflow digital transformation product sponsored by the CCL, who recognizes 4 steps to promote and make business profitable on these dates:

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• CONTEXTUALIZE THE OFFER: It is important to establish a strategy that is consistent with the interests and needs of customers. For this month, it is essential that businesses adapt their approaches and services in relation to the holiday, rekindling optimism and evoking national sentiment. Proposing offers and promotions with a differential value will allow businesses to contribute to the commercial fluidity that is evident, with greater force, during July.
• ACTIVATE SOCIAL NETWORKS: It represents one of the strategies that make it easy to connect with customers and freely offer services through these channels. Social networks invite brands to become recognized and preferred as long as they have a playful and interactive interface that makes it easy for the user to explore and have the necessary information about the product or service they are interested in buying.

• TREATMENT AND QUALITY SERVICE: Although July is positioned as one of the most important months in the marketing calendar, we must not forget to serve customers with dedication and willingness to provide the best. A differentiated treatment, in which friendliness, trust and quality are reinforced, will ensure that beyond enjoying the product or service provided, users can consider the shopping experience and the personalized attention of the business.
• DIGITALIZE YOUR BUSINESS: Having a digitization system will not only allow your business to be formal and regular, but it will also allow you to control inventories and sales, provide you with frequent service reports and organize a complete database, which directly builds customer loyalty. your customers. To this end, Peru Factura, a Digiflow product and a company sponsored by the CCL, has consolidated innovative processes for the easy and secure adaptation of tools in terms of issuing electronic invoices for businesses, offering this holiday a 3-month free promotion for the use of its electronic invoicing platform. This will reinforce business benefits such as the optimization of time, money and resources, as well as multifunctionality in commercial management and tax security.

Finally, thousands of businesses await this date to boost their sales and become strategic allies of thousands of users. It is important that they are prepared and empowered to face the holiday. For this reason, it is essential that digital and technological structures be registered in the business plan to empower all the country’s enterprises.

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