In three weeks the Mother’s Day and, despite continuing in a pandemic, unlike 2020 and 2021, there is more enthusiasm in the commercial sector because there are no longer any capacity restrictions or a curfew.
Leslie Passalacqua, president of the retail guild of the Lima Chamber of Commerce (CCL)explained that the number of people who buy is growing and that they expect the average ticket to be between S/180 and S/250, although this figure is still below the S/300 before the health crisis.
“Now what is requested is a mask and vaccine control, so we project that on Mother’s Day it can reach 95% or 100% of what the 2019 campaign was″, he highlighted.
Regarding preferences, he indicated that, as people have more freedom to go out, there will be a greater demand for perfumes, sneakers and casual clothing. However, he clarified that, for the estimate to be fulfilled, a social immobilization like the one on April 5 should not be repeated.
For her part, Maribel Gutiérrez, representative of the Polvos Azules shopping center, explained that although they have not yet recovered from the impact of the pandemic, they do project that sales for the second Sunday in May will be better.
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“Although the political, social and economic situation is affected, we expect to sell at least 80% of the 2019 level, since in 2021 we will reach 40%”, he specified and added that for Mother’s Day the biggest sales would be in shoes and clothes.
An item that is also being prepared for the campaign is home appliances. Christian Aliaga, CEO of Daewoo Latam, considered that to honor mom, the star in terms of gifts will be the television, whose average ticket is between S/1,800 and S/2,000.
“As a result of the pandemic, many people discovered the pleasure of staying at home, enjoying streaming platforms”, he highlighted.
He indicated that, in World Cup years, televisions are always the most demanded and even more so when Peru has options to play it.
“The outlook is positive for the campaign (…). People also use the television as a monitor to work from home”, he commented.
Collocations
For his part, Luis Almandoz, of My bankexplained that placements for the campaign are located on average at S/10,000, when before the figure was S/8,500.
In the same way, he revealed that among the sectors with the highest loan demand for this season are textiles and restaurants, and that most seek to invest the money in working capital and tools, which allow them to have greater production and sales. .
Data
- The Daewoo representative indicated that the average high-end white line ticket is above S / 2,500. In regular white line it is S / 1,500. Likewise, he said that the campaign for Mother’s Day represents 15% of the year’s sales.
- Luis Almandoz, from Mibanco, indicated that in January and February placements were 10% above the pre-pandemic level.
- “Before making a decision, you have to think about the mypes, which produce for the campaign”, Leslie Passalacqua, Lima Chamber of Commerce
