Within the framework of Mother’s Dayretail sales will reach S/4,440 million in May, which would mean a slight growth of 5% compared to the same period last year, the Lima Chamber of Commerce (CCL).
The president of the retail guild of the CCL, Leslie Passalacqua, reported that this advance will be driven by the growing preference of consumers for personalized gifts and unique experiences as a reserve of dinners and trips, as well as products that promote well -being.
He also indicated that the average ticket will be maintained between the S/250 and S/350, a amount similar to what was recorded last year. However, “he clarified that in this campaign there will be options for all types of budget thanks to the strategies and competitive prices of brands.”
The guild representative indicated the success of this campaign will depend on the attractiveness of marketing strategies and the promotions that decide to implement companies in the sector, as well as the logistics efficiency and response capacity of the sector to meet demand through the different channels.
“All this will generate an impulse in the hiring of temporary personnel to address the increase in commercial activity, which will define the success of this important commercial campaign,” he said-
Leslie Passalacqua said that the most requested products for this campaign will continue to be those related to fashion and accessories, such as clothing, footwear, wallets and jewelry. Classic gifts such as flowers and chocolates will also have prominence, especially in combination with other gifts.
Likewise, interest in small appliances linked to health and nutrition, as well as devices to facilitate household chores. In the gastronomic plane, experiences such as dinners in restaurants, walks and well -being activities will be privileged. Other outstanding items will be technology and beauty and personal care, with intelligent, headphones, cosmetics, perfumes and skincare devices.
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