Beyond aesthetics or the ideal of the “perfect body”, the physical activity increasingly consolidates itself as an essential pillar for the comprehensive well-beingimpacting not only the body, but also the mind, emotions and long-term quality of life.
This is how they explain it Ana Lucía Angulogeneral director of the athletic club Body Shopand Haydee Marsits Marketing and Commercial Director.
Specialists in the management of the fitness area agree that staying in motion It is one of the most important decisions for prevent diseases chronic, improve mental health and guarantee a active old age and functional.
In a country like Dominican Republicwhere a significant part of the population presents conditions such as diabeteshypertension and sedentary lifestylehe exercise It stops being an option and becomes a necessity.
“It is very important generate communitiesunderstand what is the customer needbecause it is not always having a good body“said Angulo.
Diversified routines
The current trend in physical activity points to diversify the movement. It’s not just about lifting weights or doing intense workouts, it’s about finding ways to exercise that adapt to each person: pilates, yoga, group classes, racquet sports, swimming, functional training, active recovery or guided routines, added to a balanced diet.
“He welfare not only comes from carrying more weight or doing more repetitions, but understanding that there is other edges of your body that needs to be worked on. Our competition has a name called sofa,” he said.
Angulo recalled that small actionslike a short class or a walk can generate significant benefits when sustained over time.
He exercise physical has a direct effect in the emotional health. He motion stimulates the dopamine release and other substances that promote the sensation of welfarereduce stress and improve mood.
- “You don’t have to start on Monday. You can start today himself,” commented Marte.
Community and adherence: the real challenge
One of the main challenges is not to start training, but to maintain the habit.
Studies indicate that, worldwide, the highest dropout occurs during the first three months. In this sense, the experiencehe professional support and the feeling of belonging to a community play a determining role.
“The average life of a customer in Body Shop exceeds the 40 weeks (nine months) when the market is approximately six months away,” said Ana Lucía.
More than an aesthetic goal, the exercise is positioned as a self care act and self-love. Invest an hour a day in motion can make the difference between a life limited by sedentary lifestyle and a full, active and healthy life.
For Angulo, the real motivation to train should not be immediate, but projected: reaching the older adulthood with autonomybeing able to carry bags, climb stairs, enjoy family and stay active.
“You already made a decision, which in theory translates to what is most difficult, our commitment is to support you and give you the reasons why you should return“, he noted.
Partner culture
He Body Shop prepares to celebrate his 40th anniversaryduring which time they have been transforming the culture of the club members, raising awareness about order, care of the equipment, sustainability and the environment (with the use of solar panels to save energy).
They have also been incorporated technological advances as facial recognition at the entrance of its six locations and the launch of an application that allows scheduling classes, nutritional guides, routine guides and progress and evolution evaluations.
Likewise, 3% of each membership payment is allocated to the Foundation Body Shopallowing us to support communities, institutions and people in vulnerable situations.
“You are not only investing in yourself, you are investing in others,” Angulo concluded.
