A report of Moody’s Local said that Peru is expected to remain the main exporter of blueberries fresh globally and can benefit from growing demand.
According to the agency, Peruvian exports of ‘blue gold’ have gone from US$30 million in 2014 to US$2,252 million in 2024. It explained that this success is based on climate advantages, genetic innovation, technological adoption and strategic trade agreements.
“It is anticipated that in 2025, blueberry exports will register a new historical maximum,” he indicated.
The report specified that there is an expectation that Peruvian exporters will seek to diversify their income and expand their presence in strategic destinations. He noted that, although the American market represents about 55% of Peruvian exports, new markets are being explored in Asia. He also added that the industry has proven resilient, despite tariff barriers.
“The blueberry industry generates a positive impact on the economy of productive regions. It is estimated that the industry creates more than 100,000 direct jobs during the productive campaign, becoming an important axis for regional development,” he mentioned.
The report also specified that the industry faces various risk factors to consider such as climate events or lack of water availability in the main producing regions. He concluded that continuous innovation will be a key factor for the Peruvian industry to maintain leadership.
“The adoption of new and better varieties will be essential to maintain the quality and consistency demanded by an increasingly demanding global market,” he stressed.
Please note
Global production of fresh and processed blueberries rose to 2.1 million tons in 2024 from one million in 2018, and growth of more than 15% is projected in 2025 due to the expansion of consumption in emerging and developed markets.
RECOMMENDED VIDEO
