The mobility platforms that operate in Colombia are implementing new technological tools and prevention strategies to offer safer trips for both users and drivers
Colombia News
In Colombia, every trip made through digital platforms pays taxes such as VAT, but in addition to tax aspects, companies invest heavily in intermediation and security technology.
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Will digital platforms and influencers have to pay more taxes?
More and more women in Colombia express their safety concern when using mobility platforms. Although these applications have transformed the way thousands of people get around, many users claim that They still feel fear during the journeysespecially at night or in low-traffic areas.
According to organizations that promote safe mobility, the main demand of women is that the platforms guarantee Harassment-free environments, with real driver verification and quick responses to emergencies.
Innovation and new functions for safer mobility
Some platforms have started implement functions and programs aimed at specific audiencesin order to provide greater confidence and control over each trip.
For example, among the latest Uber releases are found:
- Uber Teensa modality that allows adolescents of 14 to 17 years have an account supervised by their parents or guardians, who can follow the route in real time and receive notifications about each trip.
- Uber Seniorsa simplified version of the application designed for older peoplewith larger texts, fewer steps to request a service and the possibility of having assistance from a family member or caregiver.
Functions that not every user knows when boarding a platform car
Anomaly detection and immediate response
One of the notable features that Uber has is called RIDE CHECK is the automatic detection of route anomalies. If the app identifies an unusual detour or a long stop, it sends an alert to the user to confirm if everything is okay.
If no response is received, a care protocol is activated that may include direct contact and support through the app’s security system.
Campaigns to prevent harassment
In addition to technology, platforms driven awareness campaigns in alliance with social organizations and gender experts, with the objective of prevent harassment while traveling.
Among the most recent are initiatives such as Fuera de Juego, which uses analogies with football red or yellow card to explain inappropriate behaviors, personal limits and the importance of respect on each journey.
Likewise, through podcasts and educational materialswe have sought to train drivers on how to identify, prevent and act in situations of harassment or discrimination.
Mobility trends in Cali:
Uber is available in more than 10,000 cities in 70 countries on six continents, for example in Cali Uber Taxi is the fastest growing mobility option in the city.
The app He also revealed that November and December are the months of greatest demand in the city, coinciding with the end-of-year festivities and the Cali Fair. In terms of nationalities, tourists from the United States, Mexico and Spain are the ones who visit the city the most.
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