His shirt was the best selling of the Mlssurpassing a Leo Messias announced by the Vice President of theFC, John Tarrington. His arrival at the club has multiplied the impact of Gareth Bale by five. The social networks of the have doubled followers. The signing of the South Korean superstar They are heung-min Not only has the American league revolutionized, already marking a ‘hat-trick’but has also returned the illusion to Los Angeles.
The captain of the South Korean team left the ranks of the English HotsPur Tottenham Hotspur after raising the Europe League trophy and joined on August 6 in the ranks of LaFC, as a key piece in the club’s aspirations for imposing itself at the West Conference of the MLS. Foarly nicknamed such as Sony among the tide of Korean followers who longed for his arrival at the Angelinas ranks, his size is compared to that of other clubs of the club such as Mexican Carlos Vela or the Franco-Gabbonese Francoés Denis Bouanga.
“Sony Heung-min, in many ways, is probably the most famous Korean person in the world,” says Josh Lee, communications director of the FC Association of LaFC Tiger Supporters Group. Players such as “become an integral part of our families and our weekends, of our day to day, and expands our culture. The impact will be similar to that of Shohei Ohtani” when he landed in Los Angeles Dodgers, he adds.
They are, a claim in the baseball match of the Los Angeles Dodgers
The captain of the South Korean team gave a turnaround to the social networks of the club in the first weeks of August. The FC -related content registered a spectacular 594 % increase in visualizations, reaching almost 34,000 million, while media coverage increased by 289 %, according to data from The Korean Post.
His shirt, with Dorsal 7 on his back, was for two consecutive weeks the best selling in the MLS and “of any sport in the world at this time,” said the vice president of the FC, John Tarrington, in a statement shared to the media. According to the Front Office Sports portal, Argentine Lionel Messi established the MLS record in 2024 by selling 500,000 Inter Miami shirts in its first month, while they were on the way to selling almost 1.5 million shirts in its first month with LaFC in the US League.
They are, during the game against San Diego
The signing of Son resolves a strategic movement for the Korean community in Los Angeles, the largest outside of South Korea with about 320,000 inhabitants. “There will be an exponential number of fans, we already saw it in his first game at home. But even on the roads groups of Koreans will be seen from all over the country leading to the nearest stadium to see Son,” says Lee.
The debut of Son in his new home against San Diego FC hung the poster of entries sold out at the BMO stadium in Los Angeles. The tickets came to be sold for more than $ 200, twice the average price for a regular match of the black and gold club, according to ABC 7. Such has been the magnitude of the ‘phenomenon are’ that the Angelino team signed an alliance with the Korean station Kypa 1230 AM to broadcast the football matches that remain from the 2025 season in Coreana speech.
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His arrival has also generated an impact of great caliber among the Korean community. The mayor of Los Angeles, Karen Bass, received Son in a massive act in which she granted the “Honorary Angelino” certificate and celebrated her hiring as “a moment that will be remembered in the city for generations.”
The Korean idol also participated in a ceremony with Los Angeles Dodgers. Equipped with the mythical blue and white cap with those of Los Angeles and the equipment of the city baseball team, made a ceremonial launch before 50,000 fans in which it is unusual for stars from other sports to participate.
