Mexico turns to Madrid in search of tourists and investments

Pablo Lemus, who will have four matches in his state, arrived accompanied by the mayor of Guadalajara, Verónica Delgadillo, to promote the “most Mexican venue of the World Cup” and publicize the agreement with the Real Madrid Foundation to conduct soccer clinics for girls and boys in the state.

Meanwhile, Governor Libia García arrived in Madrid to also launch the new tourist identity “Guanajuato, open new paths”, an event in which Paloma Jiménez, daughter of the singer-songwriter José Alfredo Jiménez, to whom the iconic song “Caminos de Guanajuato” belongs, was present.

In search of investments they highlight security

In front of tour operators, businessmen and investors, the director of the National Tourism Promotion Fund (Fonatur), Sebastián Ramírez, presented a portfolio of projects in Mexico: Nayarit, Cozumel, Huatulco, Ixtapa Zihuatanejo, are destinations where there are opportunities to invest in hotels, infrastructure, shopping centers.

And as in any sale, the benefits must be highlighted, and here, political stability and investments in infrastructure by the federal administration were part of the country’s presentation letter.

The former leader of Morena in Mexico City highlighted the six new passenger railway lines, the expansion of the Nayarit Airport, Puerto Escondido and Mexico City Airport and the train to the Felipe Ángeles Airport so that tourists can move easily.

“We are a country with stability, in a complex world, more complex than we like and what investors like, Mexico today is a country with stability, financial and political, that is an advantage,” he said.

And to the country’s advantages, Ramírez also added the security results in the first year of President Claudia Sheinbaum with a 40% drop in high-impact crimes.

“There is still a long way to go, I know there is a long way to go, but it is a small light of hope to be able to move forward towards new news, for the news in the world to change and not only be about security issues,” said the Mexican official.

Between mariachis, catrinas and crafts

The forum had not finished when the mariachi was already playing in Puerta de Sol in front of the work “The Bear and the Strawberry Tree”, a replica of the symbol sculpture of the Spanish capital, but made with Wixárika (Huichol) art where dozens of tourists came to take photos.

And minutes later, on Serrano Street, which houses the large designer boutiques, they were painted in color with catrinas, Queretaro Lele dolls, dancers of regional music and dancers with feathers who shouted as people passed by: Long live Mexico! The reason: the inauguration of “Ventana México”, a space for the exhibition and sale of Mexican crafts from El Corte Inglés.

In the afternoon, Veracruz made its appearance with its cuisine at the Casa de México in Spain and with everything and café lechero from La Parroquia.

And more is coming: Michoacán is preparing its party, Mexico City too and dozens of activations are expected with music, dance, food, mezcal, wine, tequila and coffee inside and outside the Fitur, so that Mexico becomes the travel purpose of Ludovica, the Uber operator, as well as millions of tourists and reaches hotels, restaurants, markets in the different destinations of the country.

“Here we do not compete with destinations, everything is Mexico,” says a tour operator, who highlights the feat that all 32 entities are represented at the fair. In the end, the objective is one and has been set by President Claudia Sheinbaum: to climb one position and add 15 million tourists by 2030, to make Mexico the fifth most visited country in the world.