Mexico It is found Among the 10 most attractive countries for global investmentaccording to the annual survey of executive directors (Chief Executive Officers, CEO), built by the PWC consulting.
In the global radar of the most considered countries for investment, it stands out Mexico for the second consecutive year As the only one in Latin America, together with countries such as the United States, the United Kingdom, Germany, China, India, France, United Arab Emirates, Australia and Singapore.
This distinction stands out in the context of greater external pressures before a possible political redefinition of the United States, the main trade partner of Mexico.
To the Disseminate Mexico’s Annual CEO Survey That the firm raised, they revealed that 75% of US executives believe that a universal tariff of 10% of imports of goods will significantly hinder the growth of their organization.
However, the survey indicates that to navigate a challenging environment, CEOs have the opportunity to prepare their organizations to transform threats into engines for innovation and sustainable growth.
In the Survey where they made an approach to MexicoThey suggested that “the traditional business model needs to evolve towards more flexible and adaptable approaches, diversifying income sources, looking for strategic alliances and investing in technology and talent.”
However, the CEO surveyed stressed that 79% of their organization’s income in the last five years come from their main operations while 5% correspond to new business lines.
The survey for Mexico was raised between 75 CEO of the country and was built between October and November last year, indicating that the result of the elections of Mexico and the United States was already known
According to the results, 51% responded that their companies generated less than $ 100 million in their last fiscal year.
They anticipate low growth and volatility
In the 28th edition of the global survey, only 31% of the general directors were confident in the growth of their company’s income for the next 12 months.
The PWC experts They said that “similarly, 38% of the CEO globally share this perspective.”
The Perception of the executive directors interviewed in Mexicoabout the moderate growth of its companies can be related to the country’s economic growth, according to the firm’s experts, since two out of five respondents indicated that Mexico’s GDP could be reduced by the next 12 months.
In the section on the main threats to generate companies in this year, macroeconomic volatility was marked by 74% of the CEOs consulted; followed by inflation, indicated by 62% of respondents and geopolitical conflicts were highlighted by 52% of executive directors.
Cybersecurity worries
They referred to the Tust Insights digital report (DTI) 2025, Mexico editionto point out that Mexico’s executives are using tools in cybersecurity tasks, that is, they are assigning a budget to the cybersecurity area to protect themselves from the attacks that are not to expose the business.
They identified as the greatest cyber attacks that are presented in Mexico to malware/phishing with 55% of the answers.
As well as the detection and response to threats with 41% of the responses and intelligence of threats also with 41% of the mentions.
The experts indicated that the CEOs need Integrate cybersecurity into the nucleus of the business strategy In order to efficiently assign investment in technological security to identify and quantify cyberingsos to prepare collaborators to identify possible threats.
Key skills for new technologies
According to the survey results, the Talent development is the cornerstone of organizational success.
Thus, 58% of global respondents and 48% of those located in Mexico considered having a low availability of Workers with key skills.
And as a recommendation, PWC experts said CEO can play an important role in preparing collaborators with the key skills to work together with New technologiesmaking sure to maintain the value of people in an increasingly technological environment.
They referred the survey Workforce Hopes & Fears 2024Chapter Mexico indicated that 62% of talent in Mexico considered that the skills necessary to do their work will change in the next five years.
Talent requires having not only the technical skills to work with emerging technologies but also the ability to strategically use them in order to boost the efficiency and transformation of the business.
Strengthen those capacitiesin addition to benefiting people, it would also position the organization to respond better to changes and grow in new scenarios.
The survey for Mexico is part of the Global CEO Survey 2025 launched in Davos, during the Annual World Economic Forum (Weo) that was conducted in January. It was built between October and November 2024, where they interviewed 4,701 general directors of all industries, located between 105 countries and territories worldwide.
