The Domino’s Pizza franchise will arrive in Uruguay through the Mexican company Alsea, as reported by the company in a statement. The brand’s lease will be for ten years and the objective will set 24 units.
“I am very pleased to announce the entry of Alsea with the Domino’s Pizza brand in a new market such as Uruguay, which allows us to continue with our solid growth strategy with this brand, reinforcing Alsea’s presence with its second brand with operation in this country. We will capitalize on our knowledge of the Domino’s Pizza brand, which we have operated for more than 30 years and of which we currently have 1,271 stores in operation in Mexico, Spain and Colombia, “Armando Torrado, CEO of Alsea Internacional, explained in the statement.
Beyond the announcement, the company has not yet specified a date or the amount of the investment. The Mexican company Alsea already manages the Starbucks brand in Uruguay with nine stores.
Alsea is a restaurant operator in Latin America and Europe, and has a multi-brand portfolio made up of Domino’s Pizza, Starbucks, Burger King, and VIPS, among others.
The company operates more than 4,000 units in Mexico, Spain, Argentina, Colombia, Chile, France, Portugal, Belgium, the Netherlands, Luxembourg and Uruguay.
