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February 8, 2023
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Mexican avocado arrives at Super Bowl LVII with its lowest price in five years

Mexican avocado arrives at Super Bowl LVII with its lowest price in five years

At this time of the year, the avocado cost 3.43 dollars per kilo, which is why this year Americans will enjoy a price 43% cheaper than in 2022according to data from the United States Department of Agriculture.

It should be remembered that, starting in the second half of last year, avocado prices began to fall from record levels, due to a series of factors: excess supply given the consolidation of Jalisco as a new avocado-producing region and, on the other hand, the drop in demand for exotic fruits by the European market. This after a temporary suspension of exports, due to the inspection of health authorities of the United States.

The avocado and guacamole market in the United States, on the other hand, is facing a weakened dollar and a strong peso at the beginning of 2023. And, despite this condition that usually works against national exports, the consolidation of this product as the base of America’s favorite snack will be enough to break export records this year.

Recently, the Association of Avocado Producers and Packers-Exporters of Mexico reported that avocado shipments to the United States are expected to exceed 2022, when 100,000 tons of the so-called ‘green gold’ landed.

Shipments traditionally begin within 4 weeks of the highest-rated sporting event in the United States.

So much avocado is being shipped to our northern neighbor this season that it would be enough to fill 30 million football helmets with guacamole. Between January-November 2022, data from the USDATRADE of the United States indicate that, of the total imported fresh avocado, 82.1% came from Mexico, distributing 2,741 million dollars, while the prepared or preserved was 97.3%, with a value of 525.6 million dollars.

In 2023, APEAM will seek to send 130,000 tons of avocados to the United States, generating more than 380,000 direct and indirect jobs just in the cradle of the fruit in Mexico, the state of Michoacán.



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