MIAMI, United States – Meliá Hotels International announced in a statement on Tuesday, July 24, the launch of its own import entity in Cuba, named MESOL Gestión Hotelera Turística (under the MESOL brand). The new company aims to facilitate the management of the establishments that the Spanish chain operates on the Island.
According to the Meliá statement, MESOL, established earlier this year, will manage a wide range of products. “MESOL will handle numerous product lines, including food, beverages, artistic, sports, recreational and entertainment media, linens, gastronomic supplies, kitchenware, cleaning items, protective equipment, and supplies related to maintenance and technical services,” the official information indicates.
According to the statement, to plan the imports, MESOL has worked “in close collaboration” with the hotel teams and leveraged relationships with their long-standing suppliers. Additionally, the company has already established partnerships with new suppliers.
Although Spain is set to be the primary source of imports, MESOL plans to expand its contacts to Caribbean and Latin American countries, which were not specified.
The new company will have a distribution network that includes the nationalization of its products, transportation, and storage. “The proper purchase and delivery flows will allow us to maintain the high quality of service that characterizes Meliá Hotels International accommodations in all destinations,” the company stated.
In May of this year, during the FITCuba International Tourism Fair, the Spanish chain announced that, to meet the standards of its products on the Island, it had approved the creation of its own import entity (MESOL).
Despite the mediocre performance of the tourism sector on the Island, at that time Meliá Hotels International also confirmed that it would expand its presence in the largest of the Antilles with the addition of two new hotels to its management, a rebranding in Cienfuegos, and an “ambitious” renovation plan that will extend until 2026.
A report from the official media outlet Cubadebate indicates that starting July 1, Meliá will add the Meliá Costa Rey to its portfolio, located on the beachfront of Las Coloradas in Cayo Coco. The hotel, owned by the Gran Caribe Hotel Group, has 566 rooms and will incorporate the exclusive “The Level” section for adults only. Additionally, on November 1, Sol Hicacos Varadero, for guests ages 16 and older, will open near the Varadero dolphinarium. This is the result of the transformation of the former Turquesa Hotel.
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