Mediabrands is the global holding company for Media and Marketing solutions of the Interpublic group.
It recently celebrated 20 years in the Uruguayan market. The story began at the end of 2001 when Initiative began operating in the country. Since then, it has been advancing in the diversification of its services, the specialization of its talent and the development of tools that support the strategic and investment decision-making of its clients.
Today, its mission is to ensure that clients have the best possible results so that their businesses continue to grow.
20 years is nothing
20 years can be a lot or a little, depending on the perspective of who is looking. In the words of the managing director of Mediabrands Uruguay, Alejandra Miranda: “The path has been intense, but the focus has always been the same: challenging the status quo to deliver the best value contribution to our clients. We want them to feel that we are a true strategic partner and that working with us is not the same as working with another company”.
As part of the 20th anniversary celebration, Mediabrands held a virtual event in which the entire team was able to enjoy the inspiration of two people who enriched the day: Colette Spinettidirector of the Trans Collective of Uruguay, and Luciano Varela, member of the Uruguayan wheelchair basketball team. Both guests shared their life stories, full of emotion, resilience and self-improvement; factors that resulted in great motivation and enrichment for the entire team.
Innovation and resilience
Product development and continuous innovation are key factors in the actions of Mediabrands.
With the aim of filling the gaps in the market in relation to sources of information, Mediabrands in Uruguay has taken care of develop tools for research and solutions to accompany decisions throughout the entire planning process.
Currently, they have a proprietary research (online panel) that allows a proper understanding of people’s interests and media consumption.
“In this way we want to offer our clients the maximum certainty that all our recommendations and their decisions will be based on consumer data.whether it is a creative path, or the investment to be made in a given medium”, Miranda points out.
In addition, he adds: “We like awards, but what really moves us is building lasting relationships, based on trust, transparency and respect, both with our clients and with all our collaborators. The greatest satisfaction is that customers continue to choose us and that our collaborators feel comfortable working autonomously, in a place where they can be authentic and there is a collective passion for innovation.”.
“The consistent success of Mediabrands Uruguay has been the result of hard work focused on the satisfaction of our customers, by offering them the most sophisticated product in the industry that is nourished by investment in automation, technology and innovation and the Developing a talented team passionate about delivering growth results for brands. Now entering a phase of increased growth, we are sure that Alejandra Miranda’s leadership will lead Mediabrands Uruguay to reap more fruits,” said Sergio Kessisian, CEO of Mediabrands for Latin America.
About Media Brands
IPG Mediabrands is the Media and Marketing Solutions division of Interpublic Group. Mediabrands manages approximately $40 billion of global marketing spend on behalf of its clients and offers strategic services and solutions through UM, Initiative and BPN – its award-winning media agencies – and through Reprise, Magna, Orion, Mediabrands Content Studio and the IPG Media Lab – its innovative specialist marketing companies.
Mediabrands clients include many of the world’s most iconic and recognized brands in a broad portfolio across various industry sectors. The company has more than 13,000 marketing experts in more than 130 countries, representing a complete human diversity.
For more information: https://latam.ipgmediabrands.com/.
