Federal deputy Marcelo Freixo (PT-RJ) was appointed president of the Brazilian Agency for International Tourism Promotion (Embratur), a body linked to the Ministry of Tourism. the presidential decree with the nomination was published in an extra edition of the Official Gazette of the Union, on the night of this Thursday (12).
Through social networks, Freixo said he will work to recover Brazil’s image abroad to attract more tourists, investments and create jobs. “The first step is to clean up the house. The situation at Embratur is one of administrative chaos and inefficiency. Therefore, we are going to go through the contracts with a fine-tooth comb to end waste”, wrote the new president of Embratur.
Freixo said that he will carry out “technical and transparent management, resuming the focus on marketing, promotion and support for the commercialization of Brazil abroad”, and that this work will be carried out based on data intelligence, partnerships, innovation, adding, as well, an agenda of sustainability and climate actions.
“Tourism is essential to overcome the crisis and create jobs, what is lacking are public policies and programs that strengthen the sector, in tune with the recent transformations in our society and the dynamism that we have seen in other tourist destinations in the world”, he said.
“In order to achieve these objectives, we are going to articulate and carry out integrated actions with several ministries to promote Brazilian tourism. We will also immediately resume dialogue with industry representatives after 4 years of isolation,” he added.
The new president of Embratur described as his “mission” in office that of giving tourism “the protagonism it deserves and that the world expects” from Brazil.