October 5, 2022, 18:50 PM
October 5, 2022, 18:50 PM
The City Brand “Tarija Came to Stay” generated rejection in institutions and the population of Tarija, after its launch a few days ago, with the participation of invited influencers on a national scale.
The questioning of the badge went viral through social networks and caused some memes.
The Secretary of Human Development of the Government, María Lourdes Vaca, said that lacks a technical and coordinated report because it was taken lightlywhen in other departments such as Santa Cruz, for example, they worked for a year to develop their own brand.
“How that slogan!, Came to stay and drink alcoholic beverages?, when we have thousands of characteristics to show in terms of human, geographical and other production values, such as hams and cheeses. It seems to me that it is an excess committed by the Directorate of Tourism of the Mayor’s Office of the city of Tarija“, he questioned.
In the Association of Promising Chunchos, of the Fiesta de San Roque, they disagree with the tourist brand and they ask to meet with building authorities to reconsider, since the turban is used as part of the logo and slogan.
The councilman and president of the Tourism Commission, Daniel López, affirmed that it should have been defined within the framework of consensus and the application of technical mechanisms supported by the Law that Declares Tourism as a priority economic activity.
“It is necessary to apply the regulations that will generate the Municipal Tourism Plan, where the brand should be based on technical studies, cwith citizen participation. So until there’s that element, it’s going to be loose and open to any observation,” he said.
From the Directorate of Tourism and Culture of the Mayor’s Office of Tarija, the Brand City that uses wine as an emblem and pride of the tarijeños, because it represents them nationally and internationally.
Also, is part of a comprehensive project and sustainable associated with tourism.
