“I don’t have to give you a weight, but I can give you my kisses …” says the song “Life of rich” of Camiloand surely many will dedicate it this February 14. It approaches Valentinea special date to celebrate with the couple, the family or with friends, but that for some it is a day that serves to demonstrate that love can be priced. To show the latter, some figures.
According to the Chamber of Commerce of Lima (CCL), for this celebration, the retail sector plans sales of approximately S/612 million. According to his estimate, each person who will celebrate this moment will spend between S/200 and S/280, an amount that is above what was registered in 2024 when he ranged between S/190 and S/250.
The president of the retail guild and distribution of the CCL, Leslie Passalacqua, told Peru21 that the Love and Friendship Day It is a campaign that starts in early February and extends throughout the month. This year, one of the advantages that this celebration has is that February 14 falls Friday, where there is much more flow of people and, therefore, more money movement.
While on this date the typical gifts such as chocolates and flowers are still present, it is increasingly less. Meanwhile, there is a tendency to give experiences. To do this, the guild representative explained that technology has been an ally, since people today choose to acquire this type of gifts through the web pages of companies.
It should be noted that, according to the CCL, the e-commerce represents between 8% and 10% of the total sales of the retail sector in Peru, and the figure grows every year. For this celebration, an increase of between 10% and 15% in trade is projected through this modality.
“Through the Internet you can find many experience gift options, such as a trip, an invitation to theater, restaurants, in short, a series of alternatives,” he said.
But continuing with technology, there are other alternatives that are increasingly charged for February 14, as well as on other special dates. Leslie Passalacqua explained that consumers today also bet on cell phones and digital watches to people who are special for them.
“There is another gift vision for the couple. Technology and experience is where the Peruvian consumer has now migrated. The business that is not of that line makes synergies or collaborations with those who do have them to create a good Valentine’s campaign, ”he added.
Something that is also present on love and friendship is the Gift Card. This greater demand for these cards also responds to people using portals to acquire these gifts.
Another detail
The market offers a wide variety of gift offers, but something that has always been there is to give money. The senior director of consumer trends of Ipsos PeruJavier Álvarez, explained that there is a trend for this type of present.
Before knowing more about this modality, Álvarez said that 72% of the adult population plans to celebrate this date, the rest prefers not to do so.
“We asked men and women a question about what they would like to receive as a special occasion, and about 40% said they preferred them to give them money. The trend is that, give money by any means that you can send the money. The code of not giving this type of gifts is breaking, ”he told Peru21.
In that sense, he indicated that this money can arrive in cash, via digital wallet Or transfer, because what they want is to have it to pay debts or buy something according to their tastes.
“With this type of gift you prevent you from giving you a blouse or something that you do not have or do not like, and, instead, you can use it for some concealment,” he said, and added that every year there are more people who are They infect these commercial celebrations because also, psychologically “you don’t want to be left behind.”
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