With an amazing and vast biodiversity that represents 60% of the total of the Amazon basin of the continent and with a colorful multicultural wealth divided into its towns and cities, loretto launched its brand on Friday, October 14, at the Magic Water Circuit.
The fair, which will be held until Sunday October 16, has more than 20 stands that offer the best of the region in the sectors of tourism, crafts, agribusiness, wood and aquaculture. It has the support of the Municipality of Lima and Promperú.
The Loreto Brand “Río Amazonas en ti”, promoted by the Regional Government of Loreto, promotes economic reactivation through the positioning of its products, strengthening its identity and culture, as well as its unique attributes.
Since its launch, in March of this year, it has managed to conquer several platforms, such as the case of the Expo Amazónica 2022 held in Chachapoyas (Amazonas), which had a net sale of more than S/ 230,000.
The Loreto Brand fair has an instagrammable area, three backings with a set that recreates three landscapes of the region, where attendees can take photos and videos for their social networks.
The 15-meter Anaconda Tunnel can also be highlighted, which can be walked by people and is made with aluminum structures, lined with sublimated TV with leather texture and also contains LED screens with images of the Loreto region.
In addition, the public will be able to enjoy the Arbubuelo, the oldest and wisest tree-people in the world that originates from the Amazon forest.
