Live Shopping: a trend that connects live entertainment, social and online shopping

The way in which consumers connect with brands has been evolving in recent times and their behavior in the online world is no exception. During the pandemic and post-pandemic brands have had to adapt to this new consumer demand, where trends such as live shopping predominate. This is how through a live transmission linked to the e-commerce thousands of people connect to have two-way and interactive communication with other users who browse the website.

This trend is based on the premise of linking shopping with entertainment as an innovative and interactive alternative to electronic commerce. This format brings the product closer to potential consumers through tutorials or content that highlights the characteristics and attributes of the products, encouraging consideration and potential purchase. In addition, figures such as influencers, opinion leaders or streamers are included; who recommend from their experience and accompany the consumer in their purchase.

LOOK: They will facilitate the creation of 5 thousand new online stores in Peru

Natura, a Brazilian multinational, will present on September 21 its new live shopping, “Faces&Chill, hand in hand with local influencers; Salandela and Senpai, well-known public figures who connect day by day with Peruvian homes. Fiorella Solari, Natura Marketing Manager, commented on this: “Incorporating this type of initiative, such as a live shopping, into our strategy, is in line with this transformation of traditional direct sales and allows us to reach more and more homes and retain those who already choose us, boosting the business of the entire network of consultants and beauty consultants Natura”.

During the Live Shopping discounts can be obtained, on selected lines, of up to 50%. Discover the Natura products that are suitable for your needs, and join your favorite influencers in “Faces&Chill”:

• To hydrate your body: the products of the Tododia line are aimed at skin care and nutrition. Its fragrances awaken the senses in a unique way and among its most sought-after products are: deodorants, perfumed sprays, nourishing creams, prebiotic waters, among others.
• An impact make-up: the Faces line offers you a variety, practicality and versatility in products that allows everyone to reinvent themselves in each look. Their products are 100% vegan and they do not test on animals. Among its product portfolio are: base, facial moisturizer, mascara, enamels and lipsticks of radiant colors.
• An aroma with unparalleled: Humor is characterized by its perfumes that invite you to break the seriousness of everyday life in a daring and fun way. Among its most requested fragrances are: Humor online, Paz y humor and Humor Liberta.

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