It is a call to young people to become aware and join the cause of protection and respect for older people. For this, the invitation to those attending the concert is to dye “a lock of gray hair” and thus show off their support for the 2,000 residents of The Roses Foundationin all the country.
The idea of this vintage trend outfit is that young people who use it use their social networks to share and viralize their photos “with gray hair” along with the hashtag #WithTodasLasCanas and thus represent the elderly who live in the 28 homes that the non-profit institution has.
During the three days of the Lollapalooza mega music festival, the Las Rosas Foundation will install a stand that will receive young people who want to accept the challenge of dyeing a lock of gray hair with removable dye, to show off an entertaining look that is representative of older people.
This initiative joins the campaign “Insurance + Good” launched by the Foundation, whose objective is to show solidarity with the elderly, through contracting the SOAP 2022, on the institutional website: www.fundacionlasrosas.cl
Among all the people who accept the challenge of dyeing a lock of hair and then sharing their photo on their social networks with the #WithTodasLasCanas, a complete treatment of color, cut, massage and hairstyle will be raffled at the Hugo Guerra Salon; plus a giftcard at the Ask for Yenny barbershop.
