The Christmas party engines They are already heating up and Peruvian businesses are preparing to boost their sales of products and services, activating strategies to capitalize on the greatest number of sales possible.
According to José Carlos Leigh, Business Director of La Rambla, the Urbanova Shopping Centers are achieving higher sales than they had before the start of the pandemic.
“Consumers are demanding entertainment spaces and what we are seeing in recent weeks is that the influx to our two shopping centers has increased by 32% compared to the first half of the yearLeigh added.
According to La Rambla, one of the best-selling categories will be household appliances, added to the demand for televisions that have already been activated as a result of the World Cup in Qatar. Other categories will be fashion, footwear, entertainment and home decor.
LOOK: Christmas campaign: How to anticipate and boost my business during these dates?
Leigh said that this growth will go hand in hand with the new commercial strategy of La Rambla, with proposals for experiences similar to those of the best cities in the world, with unique, innovative activations open to the public.
“We have focused on strengthening the commercial mix of the mall. We are adding value to our experience with the entry of new brands such as Velez, Helena, IHop, Freejump, in San Borja; while, at the headquarters in Brazil, Dunkin Donuts and Madame Crepe have been admitted. In addition, this last venue is preparing to boost the restaurant category with the upcoming openings of Planet Chicken and Madam Tusan; as well as the sports category with the entry of Triathlon“said the executive.
There will be a greater audience in the shopping center thanks to the new commercial proposal of the mall, with innovative activations and events open to the public.
La Rambla Brasil is also preparing for the entry of an important fast fashion brand that will enhance its offer in the fashion category. Also, activities have been prepared such as the Magical Christmas Show, face painting workshops for the family, even the presence of choirs and Christmas shows.
RECOMMENDED VIDEOS
:quality(75)/cdn.jwplayer.com/v2/media/9iFcDbmu/poster.jpg "La Rambla: New Christmas proposal will increase sales by 65% compared to the average sales of 2022")
