How to export a brand? That is perhaps one of the greatest challenges that companies face, no matter their size.
The challenges that a new market brings, both logistical and financial, make this generate uncertainty. Nevertheless, have a clear expansion strategy, know the market you are entering and dare can make a difference in business internationalization.
Sebastián Mejía, International Vice President of Juan Valdez, one of the most famous Colombian brands abroad, to talk about this topic in this new episode of Economicast.
BRIEFCASE
