The recent volatility of dollar In Argentina, after the modifications in the exchange regime, it has generated a significant impact on the food sector, with several companies announcing price increases that were later reviewed.
In this context, Molinos Río de la Plata, one of the main food companies in the country, decided to reverse with an increase of 9% that had previously communicated. This decision, influenced by the fall of the dollar and the pressure of both the government and the supermarkets, marks an important precedent in the management of prices in an uncertain economic environment.
The situation began when, after the elimination of the exchange rate and the implementation of a flotation scheme between bands, the official dollar experienced an initial 12%increase, reaching $ 1,230.
This movement led several companies in the food sector, including Molinos Río de la Plata, Unilever, Oil General Deheza (AGD) and Molino Cañuelas, to announce increases in their price lists, arguing the impact of devaluation on its costs.
In the case of mills, the increases focused on products such as oils, farinaces and wheat derivatives, whose costs are directly related to the price of sunflower and wheat, both dollarized commodities.
However, the sharp fall of dollar On Wednesday, which closed at $ 1,160, added to the public pressure exerted by the Government and the supermarket chains, led Molinos to retract. The Minister of Economy, Luis Caputo, publicly celebrated this decision, highlighting the management of supermarkets by rejecting price lists with excessive increases.
Management
“Molinos dotted the entire price rise. Good reaction. And above all, great management of supermarkets, taking care of their customers,” he said Caputo In their social networks. The position of supermarkets was key in this process. The United Supermarket Association (ASU) issued a statement in which it reaffirmed its commitment not to accept price lists with speculative increases.
According to Juan Vasco Martínez, executive director of the ASS, retail chains are determined to resist increases that are not justified by real cost changes. This position was supported by the Argentine Supermarket Chamber (CAS), which also rejected lists with unjustified increases.
Followers in Google News And in our channel of Instagramto continue enjoying the latest news and our best content.
