Jonathan Reyes Herrera is a leader passionate about business and digital marketing, born in Armenia, Quindío, and raised in various regions of the country, he has worked tirelessly to bring innovation and technological development to Colombian companies.
News Colombia.
Jonathan Reyes Herrera, originally from Armenia, Quindío, has dedicated his career to improving the technological infrastructure of various companies in Colombia.
His professional experience includes more than 15 years in the financial services, retail, mass consumption, national and international businesses, Fintech, technological services, innovation, marketing and advertising sectors.
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In a recent interview with TuBarco, Jonathan Reyes Herrera shared details about his career in the world of technology and his successful experiences working for Colombian companies. With 15 years of experience in the sector, Reyes Herrera has witnessed and participated in the technological transformation in the country.
Interestingly, his career began in systems engineering, although he did not find his passion in binary numbers. However, this first foray into technology opened his mind to new opportunities.
He later specialized in relationship marketing, which allowed him to better understand customers and develop effective strategies to persuade and satisfy their needs.
Leader in opening new services
Since his beginnings in the technological infrastructure, Jonathan has collaborated with numerous companies, always with the goal of building a better country and bringing technology to the most remote regions. “I have had the opportunity to work with wonderful people. We have strived to continue making life easier for Colombians and to build the country,” says Reyes.
With a solid academic background that includes studies in advertising and marketing, financial management, political and digital marketing, and a specialization in digital transformation, Jhonatan Reyes has managed to integrate his knowledge and experience to promote digital inclusion and improve payment ecosystems in Colombia.
Throughout his career, Jonathan He has held various positions in state and private sector companies, including gambling and services companies in Tolima, Huila and Valle del Cauca. His experience culminated in his role as general manager of a large company in Colombia, until his recent incorporation as CEO of KUPI.
Innovation and technology to improve life.
KUPI is a digital integrator platform that allows companies to allocate bonuses, gift cards, coupons and subsidies efficiently and digitally.
“KUPI was born out of the need to find a way for companies to deliver incentives to their employees and customers without complications,” explains Reyes.
The platform facilitates the acquisition of gift cards without having to travel, allowing users to purchase and manage these incentives directly from the application.
KUPI is complemented by numerous corporations, credit unions, employee funds, and other entities, offering a comprehensive and convenient solution for delivering benefits.
Future projections
With several projections in collaboration with key allies in Colombia, KUPI aims to become an essential platform in the country’s digital ecosystem.
Finally, he expresses the company’s vision in about 5 years:
“We always want to have a positive impact on Colombia,” says Jhonatan Reyes. The company seeks to strengthen its presence in regions with low internet penetration, ensuring that more Colombians can benefit from its innovative solutions.
