The President Javier Milei This Thursday, August 7, the initial kick to the Electoral Campaign of Freedom advances in the province of Buenos Aires with a staging full of political symbolism.
The image of Javier Milei who toured networks and media was taken in Villa Celina, La Matanza party, one of the historical bastions of Peronism, where the president was shown with his main provincial and national candidates under a banner that prayed: “Kirchnerism never again.”
The choice of the place was not accidental. Villa Celina, located in the third electoral section, represents the heart of the Buenos Aires suburbs, where the provincial ruling led by Axel Kicillof maintains a strong presence. With more than one million voters at play, the district is considered key to defining the election of September 7.
The photo, taken in a street with garbage and field, sought to contrast with the libertarian message of renewal and rupture with the past. The slogan “Kirchnerism never again” was devised by the presidential advisor team Santiago Caputoand retakes the typography of the CONADEP report, which generated controversy over the historical load of the term.
From the presidential environment they explained that the objective was to “inaugurate the cultural battle” against Patria Force, the front that brings together the Peronist Kirchnerism. In the image, central figures of the libertarian assembly and allies of the PRO appear:
Karina MileiGeneral Secretary of the Presidency, Sebastián Pareja, President of La Libertad advances in Buenos Aires, Cristian Ritondo, head of the Pro Bonaerense, Patricia Bullrich, Minister of Security, José Luis Espert, candidate for national deputy, Guillermo Montenegro, Mayor of Mar del Plata and candidate for senator for the fifth section.
A message of confrontation
The choice of Villa Celina as a scenario was interpreted as a direct provocation to Peronism. The place, historically dominated by the PJwas portrayed as a symbol of “delay” that, according to libertarian discourse, left the management Kirchnerist.
“What we seek to show in this photo is that the Kirchnerism He did a lot of damage to our country. They left Argentina in ruins and that is what we want to show with this image, ”explained one of those present.
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