He trade Chilean retailer has experienced a significant change in recent years, with the rise of centers commercial and format diversification. Within this transformation, outlets They have gained special relevance, attracting both great chains and entrepreneurs who seek to take advantage of their potential.
The main attraction of outlets It lies in the possibility of accessing quality products at lower prices. This model, consolidated in international markets, has found a niche in the Chilean public, which values the combination of recognized brands and permanent discounts.
Currently, there are several enclosures that operate under this model. One of the first was the Easton Outlet Mall, to which the Arauco Premium later joined Outletboth in Quilicura, within the Metropolitan Region. Outside the great Santiago, it is possible to find the Arauco Outlet Curauma, in the Valparaíso region, demonstrating the expansion of this format beyond the capital.
While the first outlet In Chile it opened more than a decade ago, in recent years the sector has seen sustained growth. Large conglomerates have opted for this format, expanding their presence in different regions of the country.
A booming model in different regions
Currently, the Metropolitan Region concentrates the greatest amount of outletsbut other areas such as Valparaíso and Biobío have emerged as new spotlights. This decentralization responds to a growing demand in cities outside of Santiago, where consumers look for more accessible purchase alternatives.
The future of outlets In Chile it seems promising. With an economy in constant evolution and increasingly demanding consumers, the model will continue to adapt to offer innovative experiences. The key will be to maintain a balance between price, quality and strategic location to continue capturing the public’s attention.
