The proclamation of the ANR candidacies was carried out with the absence of the main referents of the ruling party such as President Abdo Benítez, Lilian Samaniego, Nicanor Duarte Frutos and others. It is true, there was a Republican embrace between Santiago Peña and Arnoldo Wiens, but not between Cartes and Marito, leaders of the main ANR movements.
The Colorados learned the lesson of 2008, when Fernando Lugo won, that divided they do not come to power. So every effort is being made to achieve a real and solid unit. But we must recognize that the wounds continue and are deep; however, the leaders of the ANR know that this embrace is necessary to continue in power.
The red leadership has already been embraced, but the final decision is up to the voters, who on April 30 will have the opportunity to choose our next rulers.
It is good to study the profile of the voters and recognize that they are hurt, hurt and defeated by the economic problems, the rampant insecurity and other dramas they are enduring. In political theory, it is studied that voters look for a politician who can solve their problems. But in practice, we know that prebendarianism and the party structure also weigh heavily. But the candidate who knows how to communicate, who awakens passions, who generates confidence and issues hopeful content will be at an advantage. That is why the role of political communication will be key to arousing patriotic sentiment and convincing people to vote.
We can therefore argue that the road to real unity in the ANR will not be as easy as it is believed, because it is necessary to work with different angles, first with the pro-government supporters, because some are still reluctant. And, secondly, with the voters, to convince them to vote. The power of the word to persuade voters is an element that can add up, and the advantage will be with the candidate who manages the art of communicating. The United Colorados, together with excellent rhetoric from the candidate, will be essential to continue in the Palacio de López.
