The Octógonos They have been in Peruvian products for almost 6 years and have become indicators that are taken into account by the vast majority of Peruvian consumers.
Ipsos He conducted a survey in which he measured the impact of the octagons on Peruvian citizens. By consulting them “Have the nutritional octagons seen in the products you buy or not?”, 71% said yes; 78% indicated no; while 1% indicate that no.
Likewise, he asked “how much do these nutritional octagons impact on their purchases of packaged food and drinks?”, To which 33% said they have a medium impact on their purchases: “I stopped buying some products with these alerts”; While 28% say they have a great impact on their purchases “I stopped buying almost all products with these alerts.”
22% indicated that they have a low impact on their purchases: “I stopped buying the occasional product with these alerts”; And 17% considered that they have no impact on their purchases: “I did not stop buying products, although they had these labels
When consulted about the concern that consumers have for the different types of octagons: “Which of these stamps worries you the most?”; 70% indicated that the alert that most worries is “high in sugar”; 58% said they are “high in saturated fats”; 31% said that what worries them most is “high in sodium”; 3% say that none, while 2% do not need.
Red dye N ° 3
The survey also consulted about the knowledge that the population has on the red dye No. 3. “In recent weeks, it has been informed that the red dye No. 3 that is used in some foods and drinks causes possible health risks. Are you aware of this news?”
Given this, 69% responded that they are aware of the news, while 31% said no. In Lima, 73% said yes, and 27% indicated no. Within the country 66% said yes, while 27% indicated otherwise, and 1% do not need.
Respondents were also asked if they consume products that contain dye No. 3, to which 25% said they believe some consume; 12% indicated that they are sure to consume some; 19% indicate not to be sure if they consume any; And 43% said they do not consume any.
On the other hand, when they are consulted if they will change their consumption habits, 57% indicated that it will look for alternatives that do not content red coloring No. 3. 20% said it will continue to consume it, but less frequently. 15% said it will stop consuming it completely; 4% said they don’t care, who do not think he is harmful, and 4% indicated not to be sure what he will do.
Sample size: 1004 people interviewed
Technical file: Urban National Survey
Error margin: +/- 3.1%
Trust level: A 95% confidence level is assumed
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