International Day of Women Entrepreneurs: These five books are necessary to read if you have a business

According to the latest study of Global Entrepreneurship Monitor (GEM), our country was the only one that reported rates of entrepreneurship led by women, in micro and small businesses, higher than those of men. This figure is equivalent to 22.5% compared to 21.9%.

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To continue creating businesses and for them to continue growing, it is important to train to be at the forefront. Therefore, we share 5 books that every woman entrepreneur should read:

Legal Manual of the Peruvian Entrepreneur by Talía Chau

In this book, the reader will learn not only the main institutions to go to in each specific case, but also the steps to follow in specific situations required by the business. How do I establish my company? How to register my brand? What legal obligations do I have once constituted? How do I close the company if it is not having the expected profitability? These and many more questions will be resolved in this manual.

Creation of fashion companies by David Luquin and Gustavo Pego

The book brings together the experiences and information necessary to solidly face ventures in the fashion sector. In addition, it provides guidelines for developing imagination, applying techniques and technology, adapting to market needs, proposing transformations in line with changing times, and using digital tools that make it possible to be competitive in a globalized world.

From the hand of renowned professionals, you will learn about this sector and the generation of innovative ideas that promote new opportunities. Through the analysis of various European cases, topics such as social entrepreneurship, sales, customers, marketing, new technologies and investment will be discussed.

Three keys to success of the business family of Enrique Mendoza and Yohana Mendoza

This book was born in this relevant context and its creation is the product of the experience of Enrique and Yohana Mendoza who accompanied business families for more than 10 years to face their challenges in the development of their businesses.

In this sense, the publication constitutes a governance and strategic management tool for leaders, members and executives of family businesses, based on three key aspects that every business family should promote in order to achieve the growth of their companies. This through a professionalization process whose objectives are to maintain, strengthen the unity and commitment of the family group, as well as achieve the competitiveness of their businesses.

The ROI of Manuel Chu Rubio’s marketing decisions

It has been shown that companies that do not measure the profitability of their advertising investments have wasted a lot of money. It’s time to do some real financial analysis.

The book allows linking marketing metrics with company finances. Through the analysis of cases, exemplify how to quantify, understand and interpret financial reports, determine profitability, and therefore make better decisions regarding the marketing of the company and make it competitive, while creating products. and services more attractive to consumers.

Evaluation of investment projects – Theoretical and practical guide by Paul Lira

It is known that a correct application of investment project evaluation techniques allows companies and societies to grow and prosper. In this sense, Evaluation of investment projects.

In the more than 85 problems raised, the topics that constitute the techniques for selecting investment alternatives are covered. Each one has been developed with explanatory notes that allow a better understanding of the solutions proposed by its author.

This book puts financial concepts into practice, facilitating the work that a student or financial manager faces when selecting investment alternatives.

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