SAN LUIS POTOSÍ, Mexico.- The company Cervecería Cubana SA will launch Malta Guajira, a product that will be presented at the 40th Havana International Fair (FIHAV), to be held from November 4 to 9.
The official press praised the characteristics of Guajira, with a “sweet and balanced” profile, and an “intense aroma of caramel and cocoa.” As reported Latin Pressthe malt “captures both the essence and traditions of the country’s countryside.”
The product will be presented in a completely recyclable packaging that contributes to environmental sustainability and invites you to “connect with Cuban roots,” according to the press.
During the Havana International Fair the web portal will also be officially launched www.cervezaparranda.comfrom the same Cervecería Cubana SA Company. The platform will allow live marketing.
The note of Latin Press He specified that the online proposal will offer prices in freely convertible currency (MLC) through payment platforms such as Tropipay, which he describes as a “useful, effective and pleasant” way to speed up purchases.
Parranda beer, with an alcoholic content of 4.8%, developed between the Dutch company Royal Swinkels Family Brewers and the state Cuba Ron, began its sale in MLC in 2023.
Beer is sold in markets at prices that are not very accessible to Cubans. When it went on sale, its initial cost was 2.95 MLC, approximately 781.75 Cuban pesos according to the value of the currency in the informal market.
Cervecería Cubana SA, run by Malta Guajira and Parranda, was founded in 2020, it is a joint company between the Cuba Ron Corporation and Swinkels Family Brewers Spain SL, the Spanish subsidiary of the group. Royal Swinkels Family Brewers.
Royal Swinkels Family Brewers It is the second largest brewer in Holland and they have had a presence in the Cuban market for several decades. Among the beers in their catalog is the Dutch Bavaria Bier.
Although the Dutch brewery has exported its product to Cuba since the 1980s, in recent years it has expanded its business on the Island, occupying the space left after the Belgian conglomerate left the Island. AB InBevthe world’s largest manufacturer.
The departure of AB InBev of Cuba provoked a legal confrontation with Royal Swinkels Family Brewers which has its origin in the decision of the Cuban regime to revoke the exclusive right of the Belgian conglomerate to manufacture and sell beer on the Island for a period of 30 years.
