Industry of wedding and quinceanera planners is reactivated after the pandemic

Among so many activities canceled during the pandemic, there was one that suffered too much: the organization of events. It was a sad goodbye for the weddingthe always creative fifteen years, corporate events and parties, lavish or themed. And in all of them, the hallmark of the person in charge of planning each detail according to the desires or eccentricities of the client, is the event planner.

But as soon as things were controlled and the measures were made more flexible, the ‘quinos’, weddings and other celebrations have come back with force, and with it the eventists, who do not work alone, but hand in hand with an ‘army’ of collaborators , local companies and entrepreneurs that provide them with services and products. It is about florists, decorators, catering, meeting place, lights, music and many other details that must be handled so that everything turns out perfect and unforgettable.

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“We are a fairly resilient sector. After the pandemic and despite the crisis, we are seeing tremendous growth in the events industry. People want to celebrate today more than ever. The pandemic gave us a vision of living in the present and not leaving memorable celebrations for later”, explains Rosa Cusirramos, director of Event Planners Peru”.

And he adds that this year, the events will generate income of S/ 2 billion, “which translates into 20% more than what this industry registered in 2019, before Covid-19,” he adds.

The expert refers that along with the high demand for events, providers of various sectors must continue learning new trends, techniques and strategies to improve their business skills “because the market is increasingly competitive, since we have a client more informed thanks to the internet”, he explains.

international summit

And responding to this demand is that on April 26 and 27 the VI Event Planners Peru International Summit will be held, one of the most important in the events field, where precisely the possibility of finding out about the latest trends and learning from the latest trends is offered. experiences of outstanding professionals, both national and foreign.

Cusirramos reiterates that as client preferences and market needs change, it is essential for event companies to adapt, reinvent themselves and have a clear reading of what the client wants.

It is worth noting that the events sector in Peru has a very positive impact on employment, since it generates more than one million direct and indirect jobs throughout the country. And Rosa estimates that if this industry normally moves around S/ 1,200 million a year, the rebound in demand for these services suggests that it will exceed 2,000 million this year.

With such positive prospects, no event organizer or companies that revolve around this area can be outdated. On the contrary, they have to be up to date to offer unique services that make the celebration an unforgettable date, “and that is achieved by updating,” explains the organizer of the VI Event Planners Peru International Summit.

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