In Panama there is an average consumption of 231 cups of coffee per capita per year and this October 1 International Coffee Day, this drink with a lot of history and tradition, which is the most consumed in the world, cannot be overlooked.
According to a study to learn about coffee consumption preferences, developed by KANTAR, an agency specializing in market research, for Panamanians a cup of coffee is inevitable before starting their day; Whether black, with milk or with sugar, a good cup of coffee is part of the day for a large part of the Panamanian population.
The study indicates that consumption habits in Panama reflect that 90% of coffee lovers add sugar or sweetener to their cup of coffee, while 40% prefer it black and 60% white it. While 43% consume it with Ideal evaporated milk.
It should also be noted that the highest consumption of this delicious drink is at breakfast with a 79% preference, then 35% of consumers enjoy it in the afternoon and 30% at night. It is estimated that Panamanians drink between 2 to 3 cups of coffee a day.
Coffee in any of its presentations such as soluble, roasted and ground coffee is more than just a drink, its main consumption factors are a mix between functionality and emotional connection with the drink, because coffee is present throughout the day and all the days.
Since 1929, Nestlé, with its Nescafé brand, was a pioneer in offering a quick and accessible cup of coffee to all consumers. Nescafé is currently the main buyer of coffee in the world, with a presence in more than 180 countries, and estimates that more than 5,500 cups are drunk per second.
“Undoubtedly at the beginning or end of the day we all deserve a delicious cup of coffee. On this important date, we thank our loyal consumers for choosing Nescafé as the perfect companion, whether in meetings with family, friends or at work, for each person and moment we have a wide portfolio to satisfy each palate”, commented Karim Muñóz, manager of the coffee category at Nestlé Panama.
On International Coffee Day, Nestlé, together with its iconic Nescafé brand, joins and commemorates this special date for “coffee lovers” with a wide variety of brands such as Nescafé Clásico, Nescafé Cappuccino, Nescafé Gold, and of course the wide range of Nescafé Dolce Gusto and Starbucks At Home. Also, for those looking to enjoy a coffee outside their home, it has Nescafé dispensing machines, delighting its consumers with a varied portfolio that highlights the flavor and aroma of the best coffee.
