More than 140 Argentine wineries will participate in the third edition of ProWine San Pablo, the main trade fair for the wine and spirits industry in Latin America. which will be carried out from September 27 to 29 at the Expo Center Norte in that Brazilian city.
About twenty of them -mostly small and medium-scale projects- will do so in the Institutional stand of Wines of Argentina (WofA), entity responsible for the promotion of Argentine wine at an international level.
It will be the first time that WofA participates in this fair, in line with its institutional strategy aimed at deepening commercial links with the international “trade”, reflecting the great diversity of the country’s exportable offer.
The entity seeks strengthen the position in Brazil, which represents the second export market for the national product in terms of volumewith 40.9 million liters exported (June 2021-June 2022 period), equivalent to US$ 101.3 million.
“Brazil is a local market that continues to grow and on which we have to continue to focus,” he said. Alejandro Vigil, president of Wines of Argentina.
According to Vigil, “there are many growth opportunities for Argentina and we have to take advantage of these instances of contact with the trade to continue promoting the diversity of Argentine wine.”
“This complements the strong commitment that WofA has been making in e-commerce through the official Mercado Libre store, taking advantage of the momentum that the digital channel has in the market,” he added.
from the organization the presence of more than 300 exhibitors, 900 brands of wines and spirits from 22 countries and 5,000 professionals is expectedbetween importers, distributors, sommeliers, retailers and trade from Brazil and the rest of Latin America.
At the WofA stand will be the wineries A16, Bandini, Araujo, Cielo y Tierra, Renacer, Bianchi, Casa de Uco, Crowdfarming, Don Cristóbal, Durigutti, Familia Crotta, Finca Flichman, Gualtallary Wines, Jasmine Monet, La Coste de los Andes , Lagarde, Lorenzo de Agrelo, Lui Wines, Pacheco Perea and Pernod Ricard Argentina.
The action, which has the support of the Ministry of Foreign Affairs, International Trade and Worship of the Nation, seeks to promote work with exporting MSMEs in the wine sector.
