In Peru, exports registered between January and November 2021 exceeded US$ 50,402 million and one of the fastest growing sectors and with a new record is agriculture with an advance of 18.2%, according to the Ministry of Foreign Trade and Tourism (Mincetur).
In this context, the import of tractors and/or agricultural machinery has also increased by about 40% compared to 2020, since the different brands destined for their commercialization have had more turnover and imported around 1,636 units, according to data Data Trade import.
“The pandemic has made it possible to sensitize certain industries to a great extent by understanding that agriculture is an essential activity, leading to a lot of investment in the sector being activated”, explains José Mauricio Pascual, manager of New Holland at MASA Equipos Industriales.
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“This has allowed the farmers themselves to offer good sales prices due to the demand of the people. Let us remember that, by staying longer at home, families consume more food, spend more and therefore farmers have generated higher incomes, who have invested in machinery“, Add
The importance of the acquisition lies in the benefits that these can bring to your productivity or ease to overcome the obstacles of the land. For example, the mountain range of the country presents slopes greater than 20 degrees and works at a height of approx. 2,500 meters above sea level (masl), machinery with turbo intercooler engines is necessary. The same ones that the various brands have been implementing in their models as a sign of evolution over time.
Another important point is the dimensioning of the tractors, since in agro-export it is necessary that the tractors have reduced dimensions both in width (blueberries) and height (vine).
New Holland Agriculture in Peru, represented by MASA Equipos Industriales, currently ranks fourth in imports of agricultural tractors. In 2022 it estimates to grow 3 percentage points of ‘market share’.
