III Wine and Spirits Business Meeting promotes business opportunities

The Wine and Spirits Business Meeting arrives in its third edition to strengthen the value chain of the alcoholic beverage sector, connecting producers of wines, piscos, craft beers and spirits with distributors, specialized stores and the HORECA channel (hotels, restaurants and cafes).

The beverage sector in Peru continues to be a relevant economic engine. According to the consulting firm Macroconsult, this sector has contributed more than S/ 2 billion to GDP in the last year and generating around 83,000 direct and indirect jobs.

Thousands of Peruvians are preparing to take advantage of the Black Friday offers, but Customs reminds that certain items require special permits and that ignorance can lead to detentions, additional payments or even sanctions.

The liquor market in the country is projected to grow at a Compound Annual Growth Rate (CAGR) of 3.4% between 2025 and 2034, reaching a value of approximately USD 5.97 billion in 2034.

This growth is driven by increased consumption and increased disposable income. The current trends They reflect a shift toward premium and healthy options, as well as greater innovation in flavors and presentations. Additionally, alcohol e-commerce continues to boom, supported by growing demand for convenience.

In this regard, the event will allow participants to access concrete opportunities for contact, business, and visibility. Among the main advantages, three key aspects stand out:

Strategic networking: access to organized B2B meetings that facilitate direct interaction between manufacturers, importers and buyers interested in establishing immediate commercial links.
Offer Visibility: producers have the possibility of presenting their products to a specialized audience. In this case, among the companies that will participate will be Pacha Runa – Artesanía Cervecera, Cepas Nobles and Cava Paz, among others, showing the diversity of national and imported production.
Optimization of commercial efforts: The day concentrates the search and establishment of alliances in a single space, which allows greater efficiency in the evaluation of opportunities and the positioning of products within the market.

“These meetings are consolidated as a strategic platform to enhance the commercial growth of the sector, providing participants with concrete business opportunities and direct connections with the channels closest to the end customer, all in a planned time that maximizes the efficiency of each meeting,” said María Paz Gálvez Agurto, General Manager of WSL-WORKSHOP LATAM